Best Form Builders for Agencies
Tally and Youform are the best fits for an agency handing clients forms that carry the client's own brand: they are the only two where the first paid plan both removes the vendor's badge and puts forms on the client's own domain. Tally does it for $24 a month with unlimited seats, Youform for $20 billed annually with three.
Everywhere else, white labeling sits further up the plan ladder, and the table's two agency columns pull in opposite directions. Jotform and Cognito Forms take the badge off on their first paid plan, but Jotform keeps custom domains for Enterprise and Cognito lists none. Fillout gives every plan unlimited seats, yet reserves custom domains for its $75 Business tier. The fit depends on whether one person builds for many clients or a whole team shares the work.
Our picks
- A whole team building client-branded forms: Tally. $24 a month for branding removal, custom domains and unlimited seats on the first paid tier, over a free plan with unlimited forms and submissions.
- White labeling on a small budget: Youform. $20 a month billed annually bundles branding removal, custom domains, Stripe payments and up to three team members.
- Adding colleagues without per-seat costs: Fillout. Unlimited seats on every plan, 1,000 free responses a month, and paid tiers from $15, though custom domains wait for the $75 Business tier.
- Healthcare, finance and government clients: Formstack Forms. Document generation and e-signature sit in the same suite, at $83 a month for one builder after a 14-day trial.
At a glance
| Option | Starting Price | Free Plan | Remove Branding | Custom Domain | Team Seats |
|---|---|---|---|---|---|
| $34source | Free plansource | All paid planssource | Enterprise onlysource | 1 seatsource | |
| $28source | Free plansource | Higher plans onlysource | Enterprise onlysource | 1 seatsource | |
| $24source | Free plansource | Higher plans onlysource | Paid add-onsource | 1 seatsource | |
| $15source | Free plansource | Higher plans onlysource | Higher plans onlysource | Unlimited seatssource | |
| $83source | Free trial onlysource | 1 seatsource | |||
| $24source | Free plansource | All paid planssource | 2 seatssource | ||
| $24source | Free plansource | All paid planssource | All paid planssource | Unlimited seatssource | |
| $16.25source | Free plansource | 1 seatsource | |||
| $21source | Free plansource | Higher plans onlysource | |||
| $20source | Free plansource | All paid planssource | All paid planssource | 3 seatssource | |
| $29source | Free plansource | Higher plans onlysource | Higher plans onlysource | 1 seatsource | |
| $19source | Free plansource | Higher plans onlysource | Higher plans onlysource | 1 seatsource |
What a client's own web address costs
The Custom Domain column is where the headline prices stop meaning much. Formaloo's custom domains, along with branding removal, arrive on Business at $29, one step above its $19 Pro plan. involve.me's arrive on Grow at $69, well above its $29 entry price. Paperform sells them as a $20 a month add-on per domain on top of the plan, so each client domain adds to the bill.
Jotform and Typeform both hold custom domains back for Enterprise contracts. Cognito Forms, Wufoo and Formsite show no custom-domain option on their pricing pages at all, so client forms stay on the vendor's address, and Formstack's pricing page does not say either way.
Per-seat pricing for a building team
Seven of the twelve give one builder on the cheapest paid plan. Jotform is the sharpest case: its own FAQ says Enterprise is the only multi-user plan, so the $34 Bronze seat suits a solo builder with a big client list. Cognito Forms includes two users on its $24 first tier and Youform three, while Fillout and Tally never charge for another seat.
Response and form caps on entry plans
Some low prices come with tight limits. Typeform's Basic plan includes 100 responses a month, the smallest allowance here, and branding stays on until Plus. Wufoo's $16.25 entry tier stops at 10 forms and 1,000 entries, Formsite's Personal plan at five forms, and involve.me's Start tier at three live funnels. At the other end, the free plans at Tally, Youform and Formaloo allow unlimited forms and submissions.
The options in detail
Jotform
Jotform is the volume workhorse here: over 10,000 ready-made templates, a huge widget and integration catalogue, and limits that stretch a long way before the next tier. Its own pricing FAQ is blunt about the agency trade, though. Enterprise is the only multi-user Jotform plan, so a Bronze seat is one builder, and custom domains only arrive with an Enterprise contract. Best when one person builds forms for many clients, awkward when a team needs to share the work.
Typeform
Typeform is the one clients recognise by name: one question at a time, heavy on design, and the reason a brief sometimes just says "a Typeform". That polish costs, and the tiering is strict. Branding only comes off at Plus, a real custom domain is Enterprise only, and Basic includes just 100 responses a month, the tightest allowance in this table. Good for a short, beautiful, high-intent form; expensive as a general-purpose client workhorse.
Paperform
Paperform builds forms that read like landing pages, which is why agencies reach for it on intake, order and booking pages rather than plain data capture. It also runs an Agency+ programme aimed at managing many client brands from one account. Branding comes off at Pro, and custom domains are a paid extra at $20 a month per domain, so a client-branded build costs more than the plan price suggests.
Fillout
Fillout is the value pick for a team: unlimited seats on every plan including the free one, so there is no per-user maths as an agency grows, and 1,000 responses a month before paying anything. Paid tiers start at $15 a month. Branding removal arrives at Pro and custom domains only at Business, so the fully client-branded version is the $75 tier rather than the headline price.
Formstack Forms
Formstack sits at the compliance and workflow end of the market, with document generation and e-signature in the same suite, which is why it turns up in agency work for healthcare, finance and government clients. There is no free tier, only a 14-day trial, and the entry Forms plan is one builder seat at $83 a month, making it the most expensive way onto this list. Its public pricing page does not state its branding-removal or custom-domain terms, so ask before committing a client to it.
Cognito Forms
Cognito Forms is the quiet value option: unlimited forms on every plan, genuinely deep conditional logic and repeating sections, and payments available even on the free tier. Branding comes off at the first paid plan, which is unusually early, and that plan includes two users rather than one. The gap for agencies is hosting: forms live on cognitoforms.com addresses, and the pricing page lists no custom-domain option.
Tally
Tally's pitch is that its free plan is not a trap: unlimited forms and unlimited submissions, with payments, signatures and file uploads included at no cost. The paid Pro tier exists mainly to take the branding off, add custom domains and open up shared workspaces, which is exactly the agency shopping list. The builder is deliberately Notion-like, which people either love or find too spare for heavy logic.
Wufoo
Wufoo is one of the originals, now part of SurveyMonkey, and it still handles the basics reliably: templates, rules, reports and payments on the higher tiers. It is cheap at the bottom, starting at $16.25 a month, but the entry tier is tight at 10 forms, 1,000 entries and a single user, and the builder shows its age next to newer tools. There is no custom-domain option, so client forms stay on Wufoo addresses.
Formsite
Formsite is another long-running builder, aimed at people who need many forms and many results per form rather than one beautiful page. Plans are counted in forms rather than submissions, starting at five forms on Personal, and it keeps a real free level after the trial rather than locking the account. Removing the "Powered by Formsite" trailer requires stepping up to Professional.
Youform
Youform is the budget white-label answer: unlimited forms and responses on the free plan, and a Pro tier at $20 a month billed annually that bundles branding removal, custom domains, Stripe payments and up to three team members. That combination usually costs three times as much elsewhere. The trade is that it is a small, young product with a thinner integration list and less track record than the incumbents.
involve.me
involve.me is less a form builder than a funnel builder: quizzes, calculators and lead-qualification flows with scoring, email automation and a built-in CRM, which suits agencies doing lead generation rather than plain intake. Plans are counted in live funnels rather than submissions, and the entry Start tier is one user and three live funnels. Branding removal and publishing on your own domain both arrive at Grow, so the agency-usable tier is really $69 a month.
Formaloo
Formaloo bundles forms with databases, client portals and small internal apps, so an agency can build the client-facing intake form and the back office behind it in one place. The free plan is unusually generous at unlimited forms and submissions, and Pro at $19 a month adds workflows and PDF generation. Branding removal and unlimited custom domains sit one tier up on Business at $29, which is still cheap for white labelling.
How we researched this
The table covers standalone builders sold by monthly subscription. Gravity Forms ($59 a year), WPForms ($99 a year at list) and Formidable Forms are left out because they are sold as annual per-site WordPress licenses, which would not sort fairly against a monthly price. Zoho Forms and forms.app were dropped because their prices appear only in the browser or in euros, Heyflow and Growform because their pages could not be read, and Feathery and FormAssembly because they publish no price to compare.
Nine prices are the annual-billing rate; Cognito Forms, Tally and Formaloo are shown month to month, and paying for a year cuts those by roughly 17 to 25 percent. Jotform's $34 comes from a PCMag review, since Jotform's own price table is built in the browser. The empty Remove Branding and Custom Domain cells are terms the vendor's pricing page does not state outright; a feature a page simply omits is left blank rather than marked unavailable. Prices were read on 9 September 2026, and plan ladders get reshuffled, so reread a tool's plan comparison before quoting it in a client proposal.