Best CRM for Real Estate
Follow Up Boss is the CRM to start with for a team that already has a website and lead sources: $69 a month, a free trial, and integrations with hundreds of lead sources instead of its own home search site. An agent who wants the website and the CRM on one bill is better matched with Real Geeks at $399 a month, which covers two users, an IDX website and a dialer with unlimited calling and texting.
The eleven here divide on what you are buying. Six include an MLS-powered website in the platform, three sell it as an add-on, and two (Follow Up Boss and RealtyJuggler) leave it to a separate vendor. They also divide on how much you can learn before talking to anyone: seven print their prices, while Lofty, BoldTrail, CINC and Brivity give prices only on request.
Our picks
- A new agent spending as little as possible: RealtyJuggler. $15 a month with a 90-day free trial, and it reads lead notification emails from hundreds of sources so you can pick any website vendor.
- A small team sharing one budget plan: Wise Agent. $49 a month covers up to five team members on a shared login and includes transaction management, with a 14-day free trial.
- A team with its own website and lead sources: Follow Up Boss. $69 a month, built around lead routing, ISA workflows and call reporting, with a 14-day trial that needs no contract.
- One bill for the website and the CRM: Real Geeks. $399 a month covers an IDX website, CRM and dialer for two users, with paid leads sold separately when you want them.
- A brokerage putting every agent in one system: BoldTrail. The platform that absorbed kvCORE and BoomTown, with IDX websites, CRM, lead generation and back office tools together; pricing is by quote.
At a glance
| Option | Price | Published Pricing | IDX Website | Lead Generation | Free Trial |
|---|---|---|---|---|---|
| $69source | Listed publiclysource | Third-party integrationsource | Capture tools onlysource | Free trialsource | |
| Quote onlysource | Includedsource | Paid lead services offeredsource | Demo onlysource | ||
| Quote onlysource | Includedsource | Paid lead services offeredsource | Demo onlysource | ||
| $359.95source | Listed publiclysource | Includedsource | Paid lead services offeredsource | Demo onlysource | |
| $399source | Listed publiclysource | Includedsource | Paid lead services offeredsource | Demo onlysource | |
| Quote onlysource | Includedsource | Paid lead services offeredsource | Demo onlysource | ||
| $179source | Listed publiclysource | Add-onsource | Paid lead services offeredsource | Demo onlysource | |
| $49source | Listed publiclysource | Add-onsource | Capture tools onlysource | Free trialsource | |
| $55source | Listed publiclysource | Add-onsource | Capture tools onlysource | Free trialsource | |
| Quote onlysource | Includedsource | Paid lead services offeredsource | Demo onlysource | ||
| $15source | Listed publiclysource | Third-party integrationsource | Capture tools onlysource | Free trialsource |
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Real estate CRM with an IDX website, or CRM only
Lofty, BoldTrail, Sierra Interactive, Real Geeks, CINC and Brivity all put the home search website inside the platform, and all six also sell paid lead services. That is the whole-platform route: one vendor for the site, the leads and the follow-up. Sierra is the website-first version, with the CRM sitting behind a site known for search visibility, at $359.95 a month for one user.
The CRM-only route is cheaper up front and leaves the website decision open. Top Producer CRM, Wise Agent and IXACT Contact offer an IDX site as a paid add-on (IXACT's comes through IDX Broker), so their headline price leaves out home search. Follow Up Boss and RealtyJuggler do not sell a website at all, which RealtyJuggler frames as independence: you can change website vendors without touching the CRM.
Which real estate CRMs publish their prices
The four you can try on your own also have the four lowest published prices: RealtyJuggler at $15, Wise Agent at $49, IXACT Contact at $55 and Follow Up Boss at $69. Every other option here is demo only, including the three that do print a price (Top Producer at $179, Sierra at $359.95 and Real Geeks at $399).
For Lofty, BoldTrail, CINC and Brivity there is no number until a sales call. With CINC and Lofty the quote also depends on how much advertising you add, since CINC's ad spend sits on top of the platform fee. Brivity at least lists its tiers by team size, from one agent up to twenty-five users and beyond, so you can go into the call knowing which tier to ask about.
What the monthly price covers: seats and setup fees
The Price column is the first invoice, not the cost per agent. Real Geeks' $399 covers two users and Wise Agent's $49 covers up to five, while Follow Up Boss at $69 and Top Producer at $179 are charged per user, so a five-person team would pay several times the listed figure for those two. IXACT Contact charges team member seats at a lower rate than the team leader's.
Billing terms move the number too. Sierra's $359.95 is the month-to-month price; paid annually it drops to $299.95 and the $500 setup fee goes away. Real Geeks also charges a one-time setup fee, and IXACT is cheaper paid annually.
The options in detail
Follow Up Boss
The CRM real estate teams pick when they already have a website and lead sources and just want the follow-up engine to be excellent. It leans hard on integrations, connecting to hundreds of lead sources and website providers rather than selling you its own home search site. Team features like lead routing, ISA workflows and call reporting are why larger teams standardize on it, and you can try it for 14 days without a contract. The trade-off is scope: the website and the leads are separate purchases.
Lofty
An all-in-one platform, formerly Chime, that bundles a customizable IDX website, a CRM, a power dialer and a menu of managed advertising services under one roof. It is aimed at agents and teams who would rather buy lead generation and follow-up together than assemble them from separate vendors. Pricing is not published anywhere: every plan shows a request button, so expect a sales conversation and a quote shaped by which ad products you add on.
BoldTrail
Inside Real Estate's flagship platform, and the product that absorbed kvCORE and BoomTown, positioned as an all-in-one front office for brokerages: IDX websites, CRM, done-for-you lead generation and back office tools in one system. It is what brokerages tend to standardize on when they want every agent working in the same stack. Pricing is quote-only, and the breadth that makes it attractive to a brokerage is more system than most solo agents need.
Sierra Interactive
A website-first platform with a long-standing reputation for search visibility: the IDX site is the lead engine and the CRM sits behind it. Packages are sized by seats, the entry tier covering one user, and each includes the website, one MLS feed and API access, with a dialer bundled into the higher tiers. Paying annually removes the setup fee that monthly billing carries. It is a bigger monthly commitment than a plain CRM, which only makes sense if you want the website too.
Real Geeks
A single flat-rate platform covering an IDX website, CRM, a built-in dialer with unlimited calling and texting, and marketing automation, with two users on the base price and a one-time setup fee. Paid leads are sold separately in monthly packages, so you can start with the platform and add lead flow when you are ready for it. It is a common pick for small teams who want one bill for the website and the CRM instead of stitching two vendors together.
CINC
Built around paid lead generation first: a full-service team runs Google and Facebook advertising and the leads land in a CRM attached to a CINC IDX site. It suits agents and teams whose growth plan is buying leads at volume and working them hard, and the tooling assumes that pace. Pricing is quote-only and ad spend sits on top of the platform fee, so the real monthly number depends on how aggressively you advertise.
Top Producer CRM
One of the longest-running names in real estate software, now built around MLS integration and the Market Snapshot reports that keep past clients engaged over years rather than weeks. It is priced per user, with lead and farming packages sold as higher tiers for agents who want volume. The website is a per-user add-on rather than part of the CRM, and there is no self-serve trial, so evaluation happens through a demo.
Wise Agent
The value pick for solo agents and small teams: the base plan covers up to five team members on a shared login and includes transaction management, lead automation and landing pages. There is a 14-day free trial and no contract, so trying it costs nothing but time, and support is advertised around the clock. An IDX website is available but quoted separately, so the headline price is CRM-only.
IXACT Contact
A contact-management-first CRM built around staying in touch rather than chasing new leads: automated lead capture and nurturing, a monthly newsletter sent on your behalf, and a mobile-friendly agent website in the base price. Billed monthly it is one of the cheaper full-featured options, and paying annually cuts it further, with team member seats at a lower rate than the team leader. Home search is not part of the base plan: IDX is a separate monthly add-on through IDX Broker.
Brivity
An all-in-one built by a team leader for team leaders, pairing an IDX website builder with a CRM, an integrated dialer and its own lead generation service. Plans are structured by team size, from a solo agent tier up to twenty-five users and beyond, so the pitch is that the software grows with the team rather than being replaced. Pricing is not published: the plans page lists seat counts and routes you to a demo, so a call is the only way to learn what your tier costs.
RealtyJuggler
The budget option, and the one that most clearly is not trying to be a platform: a low flat rate with a 90-day free trial, aimed squarely at new agents. It deliberately does not sell you a website, instead parsing notification emails from hundreds of third-party lead sources into prospect records so you can choose your own website vendor and drop them later without touching your CRM. Expect plain, dated-looking software in exchange for the price and that independence.
How we researched this
Only CRMs built for real estate made this table. General-purpose tools like HubSpot, Pipedrive and Zoho are used by plenty of agents, but none has an IDX website or a real estate lead product, so they would have been blank in two of the five columns. Renamed products appear once under their current name: kvCORE and BoomTown are now part of BoldTrail, and Chime is now Lofty. LionDesk, which still turns up in older roundups, was left out because a migration notice we read says it was discontinued at the end of September 2025. Market Leader and Realvolve were looked at and dropped because neither site showed a price we could read.
Each price is the entry plan billed monthly, taken from the vendor's own pricing page in September 2026. A blank price means the vendor does not publish one; we did not fill those four from third-party estimates. Software pricing changes without notice, so before signing, confirm how many users the plan covers, whether a setup fee applies, and what annual billing saves.