Best CRM for real estate

Follow Up Boss

The CRM real estate teams pick when they already have a website and lead sources and just want the follow-up engine to be excellent. It leans hard on integrations, connecting to hundreds of lead sources and website providers rather than selling you its own home search site. Team features like lead routing, ISA workflows and call reporting are why larger teams standardize on it, and you can try it for 14 days without a contract. The trade-off is scope: the website and the leads are separate purchases.

Lofty

An all-in-one platform, formerly Chime, that bundles a customizable IDX website, a CRM, a power dialer and a menu of managed advertising services under one roof. It is aimed at agents and teams who would rather buy lead generation and follow-up together than assemble them from separate vendors. Pricing is not published anywhere: every plan shows a request button, so expect a sales conversation and a quote shaped by which ad products you add on.

BoldTrail

Inside Real Estate's flagship platform, and the product that absorbed kvCORE and BoomTown, positioned as an all-in-one front office for brokerages: IDX websites, CRM, done-for-you lead generation and back office tools in one system. It is what brokerages tend to standardize on when they want every agent working in the same stack. Pricing is quote-only, and the breadth that makes it attractive to a brokerage is more system than most solo agents need.

Sierra Interactive

A website-first platform with a long-standing reputation for search visibility: the IDX site is the lead engine and the CRM sits behind it. Packages are sized by seats, the entry tier covering one user, and each includes the website, one MLS feed and API access, with a dialer bundled into the higher tiers. Paying annually removes the setup fee that monthly billing carries. It is a bigger monthly commitment than a plain CRM, which only makes sense if you want the website too.

Real Geeks

A single flat-rate platform covering an IDX website, CRM, a built-in dialer with unlimited calling and texting, and marketing automation, with two users on the base price and a one-time setup fee. Paid leads are sold separately in monthly packages, so you can start with the platform and add lead flow when you are ready for it. It is a common pick for small teams who want one bill for the website and the CRM instead of stitching two vendors together.

CINC

Built around paid lead generation first: a full-service team runs Google and Facebook advertising and the leads land in a CRM attached to a CINC IDX site. It suits agents and teams whose growth plan is buying leads at volume and working them hard, and the tooling assumes that pace. Pricing is quote-only and ad spend sits on top of the platform fee, so the real monthly number depends on how aggressively you advertise.

Top Producer CRM

One of the longest-running names in real estate software, now built around MLS integration and the Market Snapshot reports that keep past clients engaged over years rather than weeks. It is priced per user, with lead and farming packages sold as higher tiers for agents who want volume. The website is a per-user add-on rather than part of the CRM, and there is no self-serve trial, so evaluation happens through a demo.

Wise Agent

The value pick for solo agents and small teams: the base plan covers up to five team members on a shared login and includes transaction management, lead automation and landing pages. There is a 14-day free trial and no contract, so trying it costs nothing but time, and support is advertised around the clock. An IDX website is available but quoted separately, so the headline price is CRM-only.

IXACT Contact

A contact-management-first CRM built around staying in touch rather than chasing new leads: automated lead capture and nurturing, a monthly newsletter sent on your behalf, and a mobile-friendly agent website in the base price. Billed monthly it is one of the cheaper full-featured options, and paying annually cuts it further, with team member seats at a lower rate than the team leader. Home search is not part of the base plan: IDX is a separate monthly add-on through IDX Broker.

Brivity

An all-in-one built by a team leader for team leaders, pairing an IDX website builder with a CRM, an integrated dialer and its own lead generation service. Plans are structured by team size, from a solo agent tier up to twenty-five users and beyond, so the pitch is that the software grows with the team rather than being replaced. Pricing is not published: the plans page lists seat counts and routes you to a demo, so a call is the only way to learn what your tier costs.

RealtyJuggler

The budget option, and the one that most clearly is not trying to be a platform: a low flat rate with a 90-day free trial, aimed squarely at new agents. It deliberately does not sell you a website, instead parsing notification emails from hundreds of third-party lead sources into prospect records so you can choose your own website vendor and drop them later without touching your CRM. Expect plain, dated-looking software in exchange for the price and that independence.